Battling Resistance as an Entrepreneur

ResistanceBattling resistance is really difficult when you’re just starting a new project, product or business. It can stop you dead in your tracks and is most insidious the closer you get to your launch and especially when you’re attempting something you really care about.

As Steven Pressfield says in his new book, Do The Work! Overcome Resistance and Get Out of Your Own Way:

The more important a call or action is to our soul’s evolution, the more resistance we will feel toward pursuing it.

Resistance takes many forms, according to Pressfield, and everyone experiences these at various times and to various degrees:

  • Fear
  • Self-doubt
  • Procrastination
  • Addiction
  • Distraction
  • Timidity
  • Ego
  • Self-loathing
  • Perfectionism

Unfortunately there are no bonus points for having all nine on this list! Reading Pressfield’s book this week was very timely. There was no iBook edition so I downloaded the Kindle version which works really well on my iPad. I was quite anxious to read it because all my resistance was coming up as I struggled to launch VoiceOfPossibility.com into the world.

My latest business decision was like waving a red flag in front of the “bull” that is my resistance.

My corporate name for more than 10 years had been Six Elements Inc. It started as the corporate identity for my line of home accessories, the Debra Gould Home Collection and later branched into home staging and interior redesign.

When I launched a training company to teach others how to make a living decorating homes to sell under the Staging Diva brand, Six Elements still made sense as my corporate name because it was a related business.

When we conquer our fears, we discover a boundless, bottomless, inexhaustible well of passion.

It’s taken me more than a year to figure out what would come next in my evolution as an entrepreneur and I finally hit on the idea of renaming my corporation Voice of Possibility Group Inc. so that my different business divisions and brands could flow under that new moniker.

It’s an excellent representation of the personal journey I’ve been on since my 20s, and the overarching theme of all the businesses I’ve been most passionate about. It has also been the theme I keep coming back to when I speak to groups.

While excited by the many possibilities for my future represented by the new name, I knew it meant that I’d also start a much more personal blog. This triggered my resistance big time!

Fears of being exposed, judged or ignored kept me stuck.

I’ll share my own stories of stepping into possibility to inspire you to open up your own life and work. You’ll also meet fellow entrepreneurs and “rule breakers” and learn from their stories and “lessons learned” too.

You’ll discover practical tips and strategies to actually “Do the Work” that’s necessary to creating your ideal business and lifestyle. I know these work in the real world because I’ve tested these techniques and continue to use them to grow both my online and offline businesses. I’ve also coached entrepreneurs and written about business and marketing since 1989.

Please share your ideas, questions and challenges below. How do you battle resistance in your own life and business?

Debra Gould
About Debra Gould

Entrepreneur and marketing expert Debra Gould has reinvented her life many times—building 6-figure businesses around her passions— and she'll teach you how to do it too! Providing inspiration and practical steps, Debra has taught, mentored and coached 7,000+ small business owners in 22 countries.